Blog
Essential Email Etiquette for Success
In business, as in our personal lives, communication is key to understanding. Today, email communication is often preferred to mail, and it is sometimes difficult to get in touch by telephone. The Challenge Busy businesspeople know the challenges an overflowing inbox...
Tokens of Thanks Create Loyalty and Camaraderie
Be your company’s “Director of Morale” by building a culture of appreciation and caring. It is key that while being focused on growing your business, you are also attentive to improving employee productivity and retention. Small gestures of appreciation, such as...
A Burning Question Answered …
What is a better solution: renting apparel from a uniform company or purchasing customized logo’d apparel? At ENOSIS Graphic Solutions, we specialize in customized logo apparel for our clients across several industries. We often are asked to compare the benefits of...
Is it SWAG or Merch? Are they the same?
You may know SWAG as the free promotional items given to trade show attendees or to customers and prospects to promote your company name and brand. Traditionally, SWAG is an acronym that stands for Stuff We All Get … marketing giveaways. It may surprise you to know...
Is Your Marketing Plan All in Your Head?
Many business owners have a Marketing Plan, but unfortunately it isn't written down. They may have an idea of what they want to do to market their products and services … and many have a dedicated marketing budget, but far fewer believe a written marketing plan is...
10 Trends to Consider When Recruiting Employees
The signs are everywhere – Now Hiring! Job Fair! Hiring Now … and We Mean Now! It’s a job seeker's market for sure, making recruiting more complicated—and competitive—than ever. Recruiting and maintaining employees has become more difficult, and new and different...
It’s Crucial to be Seen!
In a world where it seems that everyone is in a hurry and many may be distracted while driving, high visibility safety apparel (HVSA) can save lives. Road workers, highway construction employees, crossing guards, and others help ensure their safety when wearing high...
Creating a Brand Style Guide – How and Why?
An effective Branding strategy begins and ends with one word: Consistency! Every company should have a brand style guide and it need not be complicated or burdensome. An effective branding strategy affects everything you do. It defines your brand, what your brand...
A Baker’s Dozen Tips on How to Market in the Off-Season
The off-season may be upon you soon. You may be wondering what, if any, effective marketing techniques you could be doing during a time when you may have less business and more time on your hands. If your business or industry is in “high gear” now, these ideas can be...