Blog
Is it SWAG or Merch? Are they the same?
You may know SWAG as the free promotional items given to trade show attendees or to customers and prospects to promote your company name and brand. Traditionally, SWAG is an acronym that stands for Stuff We All Get … marketing giveaways. It may surprise you to know...
Is Your Marketing Plan All in Your Head?
Many business owners have a Marketing Plan, but unfortunately it isn't written down. They may have an idea of what they want to do to market their products and services … and many have a dedicated marketing budget, but far fewer believe a written marketing plan is...
10 Trends to Consider When Recruiting Employees
The signs are everywhere – Now Hiring! Job Fair! Hiring Now … and We Mean Now! It’s a job seeker's market for sure, making recruiting more complicated—and competitive—than ever. Recruiting and maintaining employees has become more difficult, and new and different...
It’s Crucial to be Seen!
In a world where it seems that everyone is in a hurry and many may be distracted while driving, high visibility safety apparel (HVSA) can save lives. Road workers, highway construction employees, crossing guards, and others help ensure their safety when wearing high...
Creating a Brand Style Guide – How and Why?
An effective Branding strategy begins and ends with one word: Consistency! Every company should have a brand style guide and it need not be complicated or burdensome. An effective branding strategy affects everything you do. It defines your brand, what your brand...
A Baker’s Dozen Tips on How to Market in the Off-Season
The off-season may be upon you soon. You may be wondering what, if any, effective marketing techniques you could be doing during a time when you may have less business and more time on your hands. If your business or industry is in “high gear” now, these ideas can be...
Don’t Worry About Your Customers … Acquiring New Customers is the Goal!
NO! This business development strategy doesn’t pay off in the long run. If your company excels in customer service and has a good product, your current customers will stay with you, right? WRONG! You have to earn the loyalty of your customers with a marketing...
Calendars – An Affordable and Effective Branding Tool for Your Business
You may use your smartphone to track your appointments … but studies show that 98% of homes and 100% of businesses use at least one printed paper calendar! There are many reasons why. Here are just 5 … A branded calendar with your company name and contact information...
Build Brand Recognition with Consistency
Your brand is more than a graphic image or name. Your brand represents your company with a first impression that is backed up by the content that is written to describe your company, as well as what you and your employees do to service your customers. As you grow your...