An effective Branding strategy begins and ends with one word: Consistency! Every company should have a brand style guide and it need not be complicated or burdensome. An effective branding strategy affects everything you do. It defines your brand, what your brand...
The elimination of the use of fossil fuels – petroleum heating oil, natural gas, and propane are among the US Government’s priorities. In order to meet carbon targets (a 40% reduction by 2030 and an 80% reduction by 2050), the northeastern states’ strategic plans call...
The English language adage: “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single picture that can be more effective than a written description. This is as true today as it was in the Victorian...
Vehicle wraps and window graphics are computer generated artwork that is digitally printed and applied to a car, van, and truck. Attention-getting and lead-generating, vehicle wraps provide a “big bang for your buck” when you have a business with delivery or service...
Research shows that promotional products can be a powerful branding and marketing tool. Promotional products can be anything from branded tote bags to leather portfolios … backpacks and water bottles to wireless device chargers. The choices and price points are almost...
