You may know SWAG as the free promotional items given to trade show attendees or to customers and prospects to promote your company name and brand. Traditionally, SWAG is an acronym that stands for Stuff We All Get … marketing giveaways. It may surprise you to know...
Many business owners have a Marketing Plan, but unfortunately it isn’t written down. They may have an idea of what they want to do to market their products and services … and many have a dedicated marketing budget, but far fewer believe a written marketing plan...
An effective Branding strategy begins and ends with one word: Consistency! Every company should have a brand style guide and it need not be complicated or burdensome. An effective branding strategy affects everything you do. It defines your brand, what your brand...
The off-season may be upon you soon. You may be wondering what, if any, effective marketing techniques you could be doing during a time when you may have less business and more time on your hands. If your business or industry is in “high gear” now, these ideas can be...
NO! This business development strategy doesn’t pay off in the long run. If your company excels in customer service and has a good product, your current customers will stay with you, right? WRONG! You have to earn the loyalty of your customers with a marketing...
You may use your smartphone to track your appointments … but studies show that 98% of homes and 100% of businesses use at least one printed paper calendar! There are many reasons why. Here are just 5 … A branded calendar with your company name and contact information...
