In a world where it seems that everyone is in a hurry and many may be distracted while driving, high visibility safety apparel (HVSA) can save lives. Road workers, highway construction employees, crossing guards, and others help ensure their safety when wearing high...
An effective Branding strategy begins and ends with one word: Consistency! Every company should have a brand style guide and it need not be complicated or burdensome. An effective branding strategy affects everything you do. It defines your brand, what your brand...
The off-season may be upon you soon. You may be wondering what, if any, effective marketing techniques you could be doing during a time when you may have less business and more time on your hands. If your business or industry is in “high gear” now, these ideas can be...
NO! This business development strategy doesn’t pay off in the long run. If your company excels in customer service and has a good product, your current customers will stay with you, right? WRONG! You have to earn the loyalty of your customers with a marketing...
You may use your smartphone to track your appointments … but studies show that 98% of homes and 100% of businesses use at least one printed paper calendar! There are many reasons why. Here are just 5 … A branded calendar with your company name and contact information...
Your brand is more than a graphic image or name. Your brand represents your company with a first impression that is backed up by the content that is written to describe your company, as well as what you and your employees do to service your customers. As you grow your...
