This COVID-19 pandemic that we have been living through for more than seven months has affected our businesses in many ways. For some businesses, inertia has set in, making marketing fall in priority. For others, the ways in which the business approaches marketing...
Customer Engagement is the foundation of successful marketing and is especially important during this time of limited face-to-face opportunities to meet with customers. Almost overnight, we were forced into a new routine, one that eliminated in-person networking,...
Covid-19 may have made working from home a necessity but performing one’s duties virtually has been the norm for many workers since the technology has been available to do so efficiently. For those for whom this new workplace scenario is not routine, a home-based...
The elimination of the use of fossil fuels – petroleum heating oil, natural gas, and propane are among the US Government’s priorities. In order to meet carbon targets (a 40% reduction by 2030 and an 80% reduction by 2050), the northeastern states’ strategic plans call...
The English language adage: “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single picture that can be more effective than a written description. This is as true today as it was in the Victorian...
Vehicle wraps and window graphics are computer generated artwork that is digitally printed and applied to a car, van, and truck. Attention-getting and lead-generating, vehicle wraps provide a “big bang for your buck” when you have a business with delivery or service...
