In business, as in our personal lives, communication is key to understanding. Today, email communication is often preferred to mail, and it is sometimes difficult to get in touch by telephone. The Challenge Busy businesspeople know the challenges an overflowing inbox...
Be your company’s “Director of Morale” by building a culture of appreciation and caring. It is key that while being focused on growing your business, you are also attentive to improving employee productivity and retention. Small gestures of appreciation, such as...
Many business owners have a Marketing Plan, but unfortunately it isn’t written down. They may have an idea of what they want to do to market their products and services … and many have a dedicated marketing budget, but far fewer believe a written marketing plan...
An effective Branding strategy begins and ends with one word: Consistency! Every company should have a brand style guide and it need not be complicated or burdensome. An effective branding strategy affects everything you do. It defines your brand, what your brand...
The off-season may be upon you soon. You may be wondering what, if any, effective marketing techniques you could be doing during a time when you may have less business and more time on your hands. If your business or industry is in “high gear” now, these ideas can be...
NO! This business development strategy doesn’t pay off in the long run. If your company excels in customer service and has a good product, your current customers will stay with you, right? WRONG! You have to earn the loyalty of your customers with a marketing...
