Research shows that promotional products can be a powerful branding and marketing tool.
Promotional products can be anything from branded tote bags to leather portfolios … backpacks and water bottles to wireless device chargers. The choices and price points are almost limitless!
Who uses promotional products?
Did you know that 82% of consumers own from one to ten promotional products … and that consumers keep these promotional products for more than a year?
Here are some additional interesting facts:
- 50% of those surveyed use promotional products most of the time
- Generation Y are promotional product users (nearly 1 in 3) and 55% walk around with a promotional product on or with them!
There is often a direct response to the promotional product in that 79% of recipients look up the brand and 83% are more likely to do business with a company whose brand appears on a promotional product. (Generation Y register even higher percentages!)
Consumers like receiving promotional products (83%) and 48% would like to receive more of them. These very same people avoid online video ads (63%); discard direct mail (50%); skip print ads (48%); delete email marketing (46%); don’t listen to radio commercials (46%; and block mobile ads (38%). Your customers and prospects like promotional products and pay attention to their message.
Why buy and distribute promotional products?
A promotional product that is of high quality and is designed well, will give value and be effective in bringing brand exposure, which in turn, contributes to top-of-mind awareness for your company.
Consumers across all generations rated promotional products as the #1 most effective advertising medium to provide an incentive to act. They are the only form of advertising that has recipients saying, “Thank you.”
In addition to building brand awareness, promotional products help to drive traffic, generate sales (and revenue) and achieve customer retention and appreciation.
How to Use Promotional Products Effectively
Promotional Products can be integrated in your social media campaigns or emails. They can be a thank you gift or given as a token of appreciation at holiday time. They can be used with sales promotions or as a give-away at trade shows or networking events.
Customer Loyalty
Rewarding your repeat customers who support your business is one way to ensure customer loyalty. The more they shop and interact with you, the more they can be rewarded with a promotional incentive. Remember, the top 10% of your customers spend three times more than the rest of your customer base. You want to ensure that these customers are more than satisfied!
Employee Retention and Appreciation
While businesses today may be largely focused on growth, it is important to also improve employee productivity and retention. Promotional products play a key role in your total employee appreciation program that is designed to improve career satisfaction and retention. You can honor employees monthly, not just annually, with an employee recognition program that takes their daily activities into consideration.
Focus on ways to ease stress, improve best practices, and keep them energized. There are promotional products that support healthy eating and proper hydration, as well as years-of-service gifts. Promotional products also include apparel with your company’s name and logo embroidered or screen-printed.
Enōsis Graphic Solutions is your one-stop shopping source for all things promotional! We are happy to consult with you to ensure that the promotional products you purchase for your branding and marketing efforts will achieve your objectives and stay within your budget situation.
The holidays are a perfect time for gifts that support your branding and marketing objectives and the perfect time to plan is NOW!
Call Noel Choquette at 978-505-2783.